OK, I’m dating myself here (someone has to!), but who remembers the 1980’s and 90’s TV show Cheers? Norm was a regular patron of a Boston bar, and everyone knew his name. The owner/workers of the bar would all proclaim loudly, “Norm!” when he walked through the door every day, as if he were an [...]
Archive for the ‘Best Practices’ Category
Hey Norm!
March 17, 2010
Don’t Use Paper and KILL A TREE (not save it!)
March 9, 2010
This seems very counterintuitive based on all we hear in the media. If you want to “save the environment” you are begged to not print out that email, right? WRONG! In this country, there are very few more “sustainable” and “eco-friendly” products than paper. Paper is made from a renewable resource and is fully recyclable. [...]
The Paper Chase
February 16, 2010
Have you ever walking into Home Depot or Sherwin Williams hoping to buy a can of paint to paint a room in your house? And stared unblinking and unbelieving at the approximately 10 million color choices you have available? Well, paper can be like that too. If you allow yourself to be overwhelmed by the [...]
How to Make Voice Mail Your Friend
February 2, 2010
This blog entry is taken liberally from one of my favorite printing industry consultants, Bill Farquharson who claims to love voice mail more than warm, freshly baked chocolate chip cookies. Personally, I think that’s a little crazy, mostly because I am a cookie fan, but I understand where Bill is coming from. Although many people [...]
How Best to Impact the Success of your Brand?
January 27, 2010
Is it advertising? Spending thousands, tens, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands of eyeballs [...]
