July 29, 2009 A BLOG…ABOUT BLOGGING! Much like Cosmo Kramer’s Coffee Table book about coffee tables, today, I’d like to toss out the idea of writing a blog to help your business during the recession. Why write a blog? How about to get your company’s website higher on search engine lists? Search engines like Google and Yahoo really like “changing” websites vs. “static” websites, and by writing a periodic blog and linking it to your website, you may be able to improve your company’s standing in search results. Maybe you have something helpful or interesting to relate to your “constituency” (ie, your clients, your business associates,…
July 22, 2009 THE GOOD COPY CAT AND THE EVIL COPY CAT It was said by Charles Caleb Colton in 1820 that “…imitation is the sincerest form of flattery,” I am citing my source, because that is what my blog is about today, the good kind of “copying” and the bad kind. Another common belief, originally expressed by Audre Lorde, is that “There are no new ideas. There are only new ways of making them felt.” We Do Not Exist In A Bubble Perhaps the “no new ideas” concept is true, and that none of us can claim a truly original inspiration. We do not exist in a bubble, and therefore we…
July 15, 2009 BUSINESS LESSONS I LEARNED AS A DAVE MATTHEWS BAND FAN (Part II) As I was writing the last blog, I realized that there were more business lessons that need to be mentioned, so at the risk of alienating anyone out there who is unfamiliar with the Dave Matthews Band, here goes: Lesson 4: Be approachable, even as an owner You might hang out in a hard-to-reach corner office, you might have an assistant screen your calls, you can run, but you should never hide from your VALUED CLIENTS! Answer your own phone now and again, take a call from a client that someone else usually handles, pick up your phone and make…
