September 20, 2010 Understanding the Real Life Social Network When you hear the growth figures for social media sites like Facebook and Twitter, it’s easy to feel overwhelmed. Facebook recently surpassed 500 million users (that’s half a billion, folks – more than the populations of the US, Canada, and Mexico combined), and Twitter reports 300,000 new accounts per day. With all the chatter going on in the social sphere, what can small businesspeople like us do to keep from becoming just so much white noise? For starters, we need to put the numbers in context. Just because there are 500 million users on Facebook, that doesn’t mean we need…
January 27, 2010 How Best to Impact the Success of your Brand? Is it advertising? Spending thousands, tens, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands of eyeballs that probably don’t even buy what you are selling! Maybe it is social media? Learning all kinds of new terminology and software applications, Twitter, Facebook, Linked In, My Space, Google Adwords, etc. Trying to figure out how to get your message out, how to measure…
