June 16, 2017 How to Ensure the Success of your Brand? Is it advertising? Spending thousands, tens of thousands, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands, or possibly millions, of eyeballs and ears that probably don’t even buy what you are selling! Maybe it is social media? Twitter, Facebook, Linkedin, Google Plus, Yelp etc. Trying to figure out how to get your message out, how to measure your results, how to…
May 19, 2017 Feeling A Bit At Sea…Anchor Yourself To An Old Favorite If you are like me, you probably have a stack of beloved books you haven’t read in a while. Perhaps you haven’t even thought about them? They are favorites, though, for a very important reason: they made some sort of noticeable impact on your life, at some point in time. Why not dust one off and give it another look? Was it a book that taught you a valuable and timeless lesson? Were you inspired and uplifted by the subject matter? Did you feel transported above the day-to-day, into the realm of the sublime? Was your moral compass altered or…
