June 17, 2009 PERCEPTION IS THE NEW REALITY Did you know that almost half of U.S. adults believe that reduced or no advertising from retail stores, banks or auto dealerships during a recession is an indication that the business must be struggling? Let’s digest that for a moment…if you cut back on your advertising now, the impression you are giving to your clients and potential customers is that your business is hurting. Is THAT what you want to project? You might be inadvertently scaring your customers away! People don’t want to give work to companies that might not be around…what if there is a problem with the product…
