April 3, 2009 Marketing Budgets: Cut and Regret…or Increase and Rejoice! Have you been ordered to cut your budget? Duh! Who hasn’t? Examining line item costs is always a good practice in any economy. But, when you get to your Marketing budget, BEWARE! Before you go slashing through that, remember the difference between trimming FAT and cutting into MUSCLE. In a soft economy, your competitors are cutting back on their marketing, so NOW IS THE TIME TO BEEF UP YOUR MARKETING EFFORTS, NOT DECREASE THEM! According to Forbes Magazine, “research shows that companies that consistently advertise even during recessions perform better in the long run.” In fact, “companies that…
