June 24, 2009 TRUST IS THE HARDEST THING TO FIND AND THE EASIEST THING TO LOSE According to Forbes magazine, trust “enables people to do business with one another.” That is a fascinating concept. In fact, there is a percentage value associated with trust…99.5%. This means that for every dollar you or your firm sells or raises, 99 cents comes from the fact that someone trusts you. THIS IS A VERY POWERFUL IDEA It may not be totally accurate, however, if it is even partially true, this should give everyone pause. Think about whom you are friends with, whom you do business with, whom you respect. Is trust tied into any of these choices? I believe…
