March 27, 2009 Trying to save money using digital communications with your clients? Here’s something to think about: Email can be an excellent way to stay in front of your clients. But, what makes it good, makes it bad too. Huh? Email pops up about 12 inches from your clients’ noses, wanted or unwanted. He or she might be in the middle of a meeting. Or lunch. Or a conference call. And there it is, YOUR EMAIL, an undesired interruption. Compare that to traditional mail. An envelope, letter or postcard is held onto, put aside, read later. It is not so ultimately intrusive. PRINTED COMMUNICATIONS are subtle and polite….
