October 1, 2010 Is Busyness Hurting Your Business? All too often the “shoemaker’s kids have no shoes” effect takes place in businesses. Many business owners get so wrapped up in the day-to-day struggles of staying afloat that they forget to step back and look at the bigger picture as often as they should. Whether you are a small, independent business or not, you should have a marketing strategy that ensures your company is properly equipped and focused to move in the right direction. Sit down with a pencil, and write out your objectives; your long-term goals and vision; your strengths, weaknesses, opportunities, and threats; and what you can…
June 17, 2009 PERCEPTION IS THE NEW REALITY Did you know that almost half of U.S. adults believe that reduced or no advertising from retail stores, banks or auto dealerships during a recession is an indication that the business must be struggling? Let’s digest that for a moment…if you cut back on your advertising now, the impression you are giving to your clients and potential customers is that your business is hurting. Is THAT what you want to project? You might be inadvertently scaring your customers away! People don’t want to give work to companies that might not be around…what if there is a problem with the product…
