October 1, 2010 Is Busyness Hurting Your Business? All too often the “shoemaker’s kids have no shoes” effect takes place in businesses. Many business owners get so wrapped up in the day-to-day struggles of staying afloat that they forget to step back and look at the bigger picture as often as they should. Whether you are a small, independent business or not, you should have a marketing strategy that ensures your company is properly equipped and focused to move in the right direction. Sit down with a pencil, and write out your objectives; your long-term goals and vision; your strengths, weaknesses, opportunities, and threats; and what you can…
