November 11, 2009 Always Question the Question…What Should Your Survey Questions Be? Like most things in life, form follows function, so when designing a good survey, you should be asking yourself what the purpose of the survey is, how often you will send out a survey, and to whom is your survey being sent. As we discussed last week, we are just talking about simple one or two minute surveys for your clients and prospects…anything longer or more intense should definitely be handled by a professional research firm. Try to keep the survey to 4 or 5 simple questions. You should always leave room for comments to be written in by your…
