June 24, 2009 TRUST IS THE HARDEST THING TO FIND AND THE EASIEST THING TO LOSE According to Forbes magazine, trust “enables people to do business with one another.” That is a fascinating concept. In fact, there is a percentage value associated with trust…99.5%. This means that for every dollar you or your firm sells or raises, 99 cents comes from the fact that someone trusts you. THIS IS A VERY POWERFUL IDEA It may not be totally accurate, however, if it is even partially true, this should give everyone pause. Think about whom you are friends with, whom you do business with, whom you respect. Is trust tied into any of these choices? I believe…
June 17, 2009 PERCEPTION IS THE NEW REALITY Did you know that almost half of U.S. adults believe that reduced or no advertising from retail stores, banks or auto dealerships during a recession is an indication that the business must be struggling? Let’s digest that for a moment…if you cut back on your advertising now, the impression you are giving to your clients and potential customers is that your business is hurting. Is THAT what you want to project? You might be inadvertently scaring your customers away! People don’t want to give work to companies that might not be around…what if there is a problem with the product…
June 10, 2009 OH, GROW UP…NOT!! Let’s consider today the possibility that children may be the greatest salespeople the universe has ever known. How is this possible? Consider this: Kids are creative Kids are persistent Kids are enthusiastic Kids have positive attitudes Do children EVER take no for an answer? NO, THEY DO NOT! They just take “No” as “Not now” or “Not that way, find another way to ask.” Wouldn’t you like to be able to bottle all of that energy, and upbeat, positive thinking and sprinkle it over yourself, your salespeople, and while you’re at it, all of your co-workers? Try having a child-like…
