Use it intentionally.
Ever had a meal so great you wanted to tell everyone — or an experience so awful you wished you could warn the world? Your reviews matter more than you think. Here’s how to use your consumer power wisely — and make sure your feedback actually helps.
If you’re like me, you patronize all sorts of businesses — restaurants, shops, contractors, medical offices. And if you’re also like me, you’ve probably experienced the full range of customer service: from stellar to tragic.
As consumers, we have more power than we realize to influence the level of service we receive. The internet is full of opportunities to share our experiences — the good, the bad, and the ugly.
On social media, there’s Facebook, where you can message companies directly or post on their pages. The same goes for Instagram and X.
On a company’s website, you can use a Contact Us form or find an email or phone number to reach out.
Many companies also send surveys asking about your experience.
And there are review sites like Yelp, where you can share detailed feedback.
My personal favorite, though, is Google Reviews. I’m constantly amazed by the impact of that particular platform.
When you have a great experience — excellent service, a delicious meal, a knowledgeable technician, or a caring doctor — taking a few minutes to post a Google review can make a real difference. It gives deserving businesses a boost, especially local ones. Positive reviews catch the attention of both potential customers and search engines, helping that company climb higher in search results. You’re not just being kind; you’re supporting their success and, in turn, helping ensure they stay open for business.
Conversely, when you’ve had a bad experience — an unfriendly server, a disappointing meal, a shady contractor, or a brusque doctor — you have the power to warn others and help the company improve. Businesses pay close attention to negative Google reviews and often reach out to make things right. That’s a win for everyone.
Sometimes a company will even offer a gift card or discount as a goodwill gesture. But remember — that’s not why we write bad reviews.
It’s important to use the force for good, not evil. We’re not trying to extort freebies; we’re trying to encourage better behavior. Honest, thoughtful feedback helps businesses grow — and helps us all get better service in the long run.
So the next time you have a memorable experience — good or bad — take a few minutes to share it. Your words might just make someone’s day… or save someone else’s.
