November 17, 2009 What does the dog do now that he’s caught the car? OK, so you’ve carefully and contemplatively written and sent out your survey, and have gotten an excellent return rate…good for you! NOW WHAT? Well, you’ve got a bunch of data that you need to mine for good, solid information. Some things you may be looking for include: What was your response rate? (how many of your clients/prospects took the time to complete and send back your survey?) If it seems low to you, perhaps you either didn’t survey the correct individuals, your survey was too long or not understandable, or you need to offer an enticement to encourage them to…
