Do Not Undertake to Underestimate

Are you guilty of underestimating people on occasion? I know I am, and, I often discover, to my own detriment. It’s easy to do, though, isn’t it? Judging a book by its cover, making a snap decision about someone else’s abilities without any reasonable evidence, having your mind closed to unexpected possibilities. Sometimes in life, people rise to your expectations of them. Similarly, if you have low expectations, people tend to meet them as well. How can you find out for sure if you are underestimating the abilities of another person? Perhaps pursue that evidence I just mentioned…Ask a question,…

The Road to Prosperity is Paved with Good Deeds

Call it Karma, call it Paying It Forward, call it Doing Unto Others, call it whatever you like, but doing nice or helpful things for other people will come back to you eventually. I’m not proposing you do for others while neglecting yourself, your family or your company! You should not to “give til it hurts.” Often, it is the little things that count, not spending money. Holding the door for someone whose hands are full with coffee and a briefcase. Getting someone a condolence card after the loss of a pet Offering to take “the new guy” to lunch…

How to Ensure the Success of your Brand?

Is it advertising? Spending thousands, tens of thousands, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands, or possibly millions, of eyeballs and ears that probably don’t even buy what you are selling! Maybe it is social media? Twitter, Facebook, Linkedin, Google Plus, Yelp etc. Trying to figure out how to get your message out, how to measure your results, how to…