January 27, 2010 How Best to Impact the Success of your Brand? Is it advertising? Spending thousands, tens, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands of eyeballs that probably don’t even buy what you are selling! Maybe it is social media? Learning all kinds of new terminology and software applications, Twitter, Facebook, Linked In, My Space, Google Adwords, etc. Trying to figure out how to get your message out, how to measure…
December 1, 2009 Direct Mail…Direct to Your Bottom Line Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…
