Direct Mail…Direct to Your Bottom Line

Are you interested in a cost-effective way to reach your prospective clients?

…one that proves its value time and again, year after year, generation after  generation?

…a program that can boast top percentages of not only people looking, but actually buying what you are selling?

…the answer is…DIRECT MAIL!

The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media.

Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services to put together a fairly sophisticated direct mail program and start bumping up your sales numbers.

Use colorful images, bright paper, different sizes, anything to catch the eye of your prospective customers. Partner with another company selling a complementary product to yours, and get twice as much bang for your buck. How about considering a cross media campaign, combining a direct mail piece with an online companion deal?

Most important of all…go to your local, trusted printing partner so they can get you on your way to direct mail nirvana today!

Paula Smith / / Office: 410.685.2679

You can also … connect with me on LinkedIn, Facebook, Twitter!

About the author

I am a third generation printer, and a second generation owner of Curry Printing. Ink (pms 185!) must run through my veins! As a "working owner," I am at Curry every day, working in and on my business. The old adage is true...if you love what you do, you'll never work a day in your life!

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