April 6, 2010 But Do You REALLY Want To Take It Into The Bathroom? Yes, we all LOVE our computers! Isn’t it great to have oceans of information at our fingertips? I love my computer as much as the next person; however, I don’t want to do all of my reading on my computer screen. First, it hurts my eyes after a while. It’s hard to curl up with my computer for a good read. It’s not always on when I’m ready to read. I don’t necessarily want to read my computer screen when I am on a long flight, train or car ride. And don’t even get me started about the bathroom! Printed…
November 24, 2009 Which Survey Delivery Option Should You Choose? There are all sorts of ways to solicit customer/prospect opinions, running the gamut from informal (a quick “how did we do?” call) to formal (a separately administered focus group). The type of survey we have been discussing lies somewhere in between. Starting with printed surveys (near and dear to my heart!), you can contract with a specialized marketing company to assist you in determining the questions and format of the survey, as well as the target audience, potential response rate, statistical significance, data collection and interpretation. This professional approach works well if you have a larger, more intensive survey and…
