September 9, 2016 When Catching Something is Good Catching a cold. Bad. Catching fire. Possibly bad. Catching chicken pox. Most definitely bad. Catching mistakes. GOOD! I am always happy and gratified when I see our clients emailing this phrase: “Thanks for catching that!” And it constantly surprises me how often I see that in our client correspondence. Over the years, we have made it a practice to try to spend some time reading over the “print ready” files our clients give us. Even though we did not create the files and, thus, could not be held responsible for errors contained in the wording, we still invest our resources in looking through and pointing…
