Catching a cold. Bad. Catching fire. Possibly bad. Catching chicken pox. Most definitely bad. Catching mistakes. GOOD!
I am always happy and gratified when I see our clients emailing this phrase: “Thanks for catching that!” And it constantly surprises me how often I see that in our client correspondence.
Over the years, we have made it a practice to try to spend some time reading over the “print ready” files our clients give us. Even though we did not create the files and, thus, could not be held responsible for errors contained in the wording, we still invest our resources in looking through and pointing out when we have found potential errors, such as typos, grammatical errors, calendar mistakes, missing information, names inconsistently spelled, etc.
Ultimately, it is up to the client to decide if our comments and recommendations have any merit; however, they are invariably happy to at least have the option and to know about potential problems.
We love taking that additional step for our valued clients, and it seems that they appreciate it too. Is there something a little “extra” you can do for your clients, coworkers, family or friends, maybe a little over and above what is normal, to make them more appreciative and happy?
Give it a try.
And if you feel like catching something fun, try Jerry Lee Lewis’ Rockin Pneumonia!