January 27, 2010 How Best to Impact the Success of your Brand? Is it advertising? Spending thousands, tens, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands of eyeballs that probably don’t even buy what you are selling! Maybe it is social media? Learning all kinds of new terminology and software applications, Twitter, Facebook, Linked In, My Space, Google Adwords, etc. Trying to figure out how to get your message out, how to measure…
September 29, 2009 STOP PHONING IT IN …AND GET YOUR HEAD IN THE GAME! Do you periodically find yourself drifting off at work, not fully committing to the task at hand? Have you been guilty of “phoning it in?” If the answer is yes, you are not alone. Life seems to be full of distractions these days, emails, tweets, Facebook, text messages, and, at times, you may find yourself off task, off track. Well, pull your head out of your, well, you know what, and PUT YOUR GAME FACE ON. Now, more than ever, it is a great time, even necessary, for you to step it up at work. Stop making excuses, and start…
