November 2, 2018 Trust Me On This “Trust me. I’m in sales.” “The check’s in the mail.” “I won’t tell anyone.” “Don’t you believe me?” All of these statements and questions are asking others to put their trust in the person doing the asking. Why would one person trust another? Would you believe a stranger who walked up to the you on the street and asked you to trust him? I’m guessing not. Would you believe a close friend who had never steered you wrong in your long relationship? I’m thinking yes, you would. When you are not quite a total stranger to someone, yet not his…
October 6, 2016 Shatter the Illusion of Integrity I’m in the market for a new car. My 2004 Beemer is at the stage where every repair is in the 4 figure range, so mathematically speaking, it’s time to retire the old beast. I’ve been going to car dealerships (I used to say that Atlantic City is the place all happiness goes to die, but I’ve since exchanged AC for car dealerships). The black hole of time, am I right? Sitting and waiting. Sitting and talking. Sitting and listening. Sitting and being lied to. Wow, a super unpleasant experience. I know a little about the sales process, being the…
April 28, 2010 Trade Show Selling Strategies After attending the On Demand trade show in Philadelphia last week, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects? A good start is to have a booth that stands out, with interesting give-a-ways to ensure you will attract visitors. Lindenmeyr Munroe Paper Company was one of the exhibitors with a visually appealing booth. In addition, they were encouraging visitors to compete in a game of Wii bowling to…
