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Tag: sign industry

April 13, 2026

Keeping it Real

Why audiences don’t want polished presentations—they want someone who’s actually done the work In retirement, I’ve unexpectedly found myself being called upon as a speaker at national industry trade shows, conferences, and expos. No one is more surprised than I am. I never took Speech in high school, never performed in a play, never presented to a boardroom full of executives. The only meetings I led were daily production meetings at my company—and even those I eventually handed off to someone better at it than me. Yet now, I’m standing in front of 30, 40, sometimes 50 industry peers who’ve…

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