December 14, 2011 How “Social” is Social Networking? Social networking is somewhat of a misnomer, because in reality, there’s really not much “social” about it. Being “social” is about getting to know someone through conversation and establishing a connection over time—it’s not only about visiting a Facebook page. However, in our technology driven-world, it feels like computers or smart phones are the main interaction methods. We use Facebook and Twitter to stay in touch with everyone from grandparents to former classmates to our children. It makes things a lot easier, right? We have access to all these people at the click of a mouse or the touch of…
October 5, 2010 Share and Share Alike Do you want to increase the traffic to your blog? One way to do that is by encouraging visitors to share your content on their various social networks. Facebook offers a couple ways to do this. The first is the “Like” button, which you can add to any page on the Internet. In most cases, the feature requires just a single line of HTML code, which you can download from the Facebook website. The second is the Facebook Share link, which you can access here. Again, you need just a small piece of code that you can add to any page…
September 20, 2010 Understanding the Real Life Social Network When you hear the growth figures for social media sites like Facebook and Twitter, it’s easy to feel overwhelmed. Facebook recently surpassed 500 million users (that’s half a billion, folks – more than the populations of the US, Canada, and Mexico combined), and Twitter reports 300,000 new accounts per day. With all the chatter going on in the social sphere, what can small businesspeople like us do to keep from becoming just so much white noise? For starters, we need to put the numbers in context. Just because there are 500 million users on Facebook, that doesn’t mean we need…
