January 27, 2010 How Best to Impact the Success of your Brand? Is it advertising? Spending thousands, tens, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands of eyeballs that probably don’t even buy what you are selling! Maybe it is social media? Learning all kinds of new terminology and software applications, Twitter, Facebook, Linked In, My Space, Google Adwords, etc. Trying to figure out how to get your message out, how to measure…
August 20, 2009 Stop Using Yoda as a Crutch… The Force is Strong with YOU With the down economy, do you find yourself having a negative, self-defeating attitude like Luke Skywalker had in The Empire Strikes Back? Yoda tries to get young Skywalker to use the force to lift his X-wing from the depths of the Dagobah swamp but Luke, a doubting Thomas, doesn’t really believe that he has the power to lift a bazillion pound ship out of the depths using only his mind. Sounds like a piece of cake, right? Luke tries and tries, while Yoda, his teacher/life coach is right there by his side the whole time, telling him he can do…
