January 29, 2016 Ignore Your Weaknesses? Quoting someone else’s blog is sort of like publishing a coffee table book about coffee table books; however, I’m going to do it anyway. It is an accepted principle to understand that most people have strong suits and weaker areas. We can’t all be great at everything, right? We know what we are good at, and we work on improving those areas which may need some help. I know that is how I’ve always thought about things. However, I read a blog advising people to do the opposite of that! Only work on those areas in which you are superior,…
October 1, 2010 Is Busyness Hurting Your Business? All too often the “shoemaker’s kids have no shoes” effect takes place in businesses. Many business owners get so wrapped up in the day-to-day struggles of staying afloat that they forget to step back and look at the bigger picture as often as they should. Whether you are a small, independent business or not, you should have a marketing strategy that ensures your company is properly equipped and focused to move in the right direction. Sit down with a pencil, and write out your objectives; your long-term goals and vision; your strengths, weaknesses, opportunities, and threats; and what you can…
