social networking

How “Social” is Social Networking?

Social networking is somewhat of a misnomer, because in reality, there’s really not much “social” about it. Being “social” is about getting to know someone through conversation and establishing a connection over time—it’s not only about visiting a Facebook page. However, in our technology driven-world, it feels like computers or smart phones are the main interaction methods. We use Facebook and Twitter to stay in touch with everyone from grandparents to former classmates to our children. It makes things a lot easier, right? We have access to all these people at the click of a mouse or the touch of…

trade show

Trade Show Selling Strategies

After attending the On Demand trade show in Philadelphia last week, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects? A good start is to have a booth that stands out, with interesting give-a-ways to ensure you will attract visitors. Lindenmeyr Munroe Paper Company was one of the exhibitors with a visually appealing booth. In addition, they were encouraging visitors to compete in a game of Wii bowling to…

prospective

Direct Mail…Direct to Your Bottom Line

Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after  generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…