December 7, 2018 Bumper Car Are You Getting Taken for a Ride, or Are You in the Driver’s Seat? Everyone likes to be in charge of their own day, right? It’s nice to have certain parameters and expectations of what we’re meant to do each day, certainly; but having ultimate control over what you do can really make the difference between a great day and a day full of SMH. I love my job, and almost everything about it. I have a list of items I need to accomplish each day, while allowing for “new business,” things that crop up unexpectedly and must be dealt…
November 2, 2018 Trust Me On This “Trust me. I’m in sales.” “The check’s in the mail.” “I won’t tell anyone.” “Don’t you believe me?” All of these statements and questions are asking others to put their trust in the person doing the asking. Why would one person trust another? Would you believe a stranger who walked up to the you on the street and asked you to trust him? I’m guessing not. Would you believe a close friend who had never steered you wrong in your long relationship? I’m thinking yes, you would. When you are not quite a total stranger to someone, yet not his…
June 16, 2017 How to Ensure the Success of your Brand? Is it advertising? Spending thousands, tens of thousands, even hundreds of thousands on radio, television, billboards, and magazines? All that money for art directors, media buyers, and lots of time spent on decisions about commercials, photography, and graphics. Lots and lots of lead time from concept to completion. And then, you are paying for thousands, or possibly millions, of eyeballs and ears that probably don’t even buy what you are selling! Maybe it is social media? Twitter, Facebook, Linkedin, Google Plus, Yelp etc. Trying to figure out how to get your message out, how to measure your results, how to…
