March 17, 2010 Hey Norm! OK, I’m dating myself here (someone has to!), but who remembers the 1980’s and 90’s TV show Cheers? Norm was a regular patron of a Boston bar, and everyone knew his name. The owner/workers of the bar would all proclaim loudly, “Norm!” when he walked through the door every day, as if he were an unexpected long-lost best friend rather than a boozy regular who sits at the same barstool day in and day out. Now, all of us in retail or customer service should pay attention to making our clients and prospects feel welcome and valued. Having records of…
