October 8, 2010 Mining For Data Gold Information is power. You and I both know that, but you may not realize just how powerful information can be or how it can be used. Think of the marketing power behind what you know. The children’s shoe shop that collects the names and birthdays of its small customers can use that data to send out personalized postcards with a birthday coupon. Flower shops can keep track of anniversaries. Vets can send out updates about shots. Your database represents a goldmine of information for all your marketing plans…but many small businesses are awful at maintaining a great database. Are you?…
