November 17, 2009 What does the dog do now that he’s caught the car? OK, so you’ve carefully and contemplatively written and sent out your survey, and have gotten an excellent return rate…good for you! NOW WHAT? Well, you’ve got a bunch of data that you need to mine for good, solid information. Some things you may be looking for include: What was your response rate? (how many of your clients/prospects took the time to complete and send back your survey?) If it seems low to you, perhaps you either didn’t survey the correct individuals, your survey was too long or not understandable, or you need to offer an enticement to encourage them to…
November 6, 2009 And the survey says…take a survey! How great would it be to have information such as: How your clients like your products/services? Would they recommend you to a friend? What other products or services that you offer are they interested in hearing about? How much money they plan to spend next year on your products/services? How was their last experience with your company or organization? What could be done to improve the quality of your products and services? Who are your competitors and why? What a treasure trove of useful and valuable information! How can you get all of that vital data? Just ask for it!…
