April 3, 2019 Would a Little Follow Up Kill You? Feast or famine. When it comes to follow up, this is what happens: You either are stalked hourly by a robocomputer emailing you about your unclaimed shopping cart on a website you visited by accident 3 years ago, or you get crickets from the person who took time to come out, meet with you, ask you pointed questions, so much so that you feel compelled to file a missing person’s report on him. Why does appropriate follow up seem like such a daunting challenge? If you are in sales (and these days, we all are, pretty much), and you respond…
April 28, 2010 Trade Show Selling Strategies After attending the On Demand trade show in Philadelphia last week, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects? A good start is to have a booth that stands out, with interesting give-a-ways to ensure you will attract visitors. Lindenmeyr Munroe Paper Company was one of the exhibitors with a visually appealing booth. In addition, they were encouraging visitors to compete in a game of Wii bowling to…
December 8, 2009 Give the Gift that Keeps on Giving… REFERRALS! Whether you are giving them or getting them, referrals rock! When you give them, of course giving wisely only to those worthy few who truly deserve them, your stock rises with both the person you are referring and the person you are referring to. How does this happen? If you are referring someone deserving, they will be very grateful and will most likely either continue doing a great job for you, do an even BETTER job for you, or even refer YOU to someone. When you refer someone deserving, the person you are referring them to will be very grateful…
