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Tag: marketing

March 11, 2022

Rationalize, Justify, Explain, Take Your Pick

It’s funny how words like “rationalizing” can be charged with extra meaning, emotion, and weight. When I think of someone rationalizing…

February 11, 2022

Right Way

“There’s a right way to do things and a wrong way to do things.” What happens when there are multiple ways to do things correctly?

December 10, 2021

Here’s a Holiday Bonus

It’s that time of year again, the time for giving to others. Did you know that your brain reacts more favorably and rewards you more when you GIVE rather than RECEIVE? Crazy, I know, but true! As a business owner, I give and receive all year long. I give paychecks, benefits, food, and praise to my team and in return I receive a work product that I can sell. By its very nature, there is a symbiotic relationship between business owner and employee. When that relationship is not in balance, the employee can leave, or the business owner can fire…

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