December 1, 2009 Direct Mail…Direct to Your Bottom Line Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…
November 11, 2009 Always Question the Question…What Should Your Survey Questions Be? Like most things in life, form follows function, so when designing a good survey, you should be asking yourself what the purpose of the survey is, how often you will send out a survey, and to whom is your survey being sent. As we discussed last week, we are just talking about simple one or two minute surveys for your clients and prospects…anything longer or more intense should definitely be handled by a professional research firm. Try to keep the survey to 4 or 5 simple questions. You should always leave room for comments to be written in by your…
