September 24, 2010 Keeping Customers on Your Mind Customers need to be touched. They will come back to you if they are thinking about you. They are thinking about you if you are thinking about them! Here are a few ideas to keep your business on a solid foundation: Ask your existing clients what you are doing right…and what you can do better. The best way to get a new client is to impress an old one. There are a lot of ways to measure the happiness of your existing clients. A customer satisfaction survey is a simple way to find out how people are thinking and to…
December 1, 2009 Direct Mail…Direct to Your Bottom Line Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…
May 8, 2009 Manners Matter: Thank You for Reading and You’re Welcome for These Good Ideas Trying times often ferret out who’s got their manners screwed to them tightly, and who is just being buffeted by the winds of chance. Don’t let the recession sour your outlook so much so that your good manners slip. On the contrary, with some of your newly-found extra time, how about improving your manners… WRITE A THANK YOU NOTE! That’s right…a good, old-fashioned, hand-written thank you note. TO WHOM DO YOU WRITE IT? How about ANYONE! A new client, an old client, a special vendor, a prospect, a business associate, a boss, an employee, your mailman, your great aunt, whomever!…
