Customers need to be touched. They will come back to you if they are thinking about you. They are thinking about you if you are thinking about them!
Here are a few ideas to keep your business on a solid foundation:
Ask your existing clients what you are doing right…and what you can do better. The best way to get a new client is to impress an old one. There are a lot of ways to measure the happiness of your existing clients. A customer satisfaction survey is a simple way to find out how people are thinking and to measure the ROI of your marketing. Check out Survey Advantage – that’s who we use.
Ask those same existing customers for more business. Yes, it’s hard to ask for more business from current customers. It’s a lot easier to ask for new business from a prospect…but it is rarely more profitable. Keep in touch with your current customers with personalized direct mail, satisfaction surveys, e-mails, and personal visits. Don’t assume your current clients already know everything you can do for them. Reach out and remind them.
Curry Printing | 314 N. Charles St | Baltimore | MD | 21201 | 410.685.2679
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