April 28, 2010 Trade Show Selling Strategies After attending the On Demand trade show in Philadelphia last week, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects? A good start is to have a booth that stands out, with interesting give-a-ways to ensure you will attract visitors. Lindenmeyr Munroe Paper Company was one of the exhibitors with a visually appealing booth. In addition, they were encouraging visitors to compete in a game of Wii bowling to…
November 6, 2009 And the survey says…take a survey! How great would it be to have information such as: How your clients like your products/services? Would they recommend you to a friend? What other products or services that you offer are they interested in hearing about? How much money they plan to spend next year on your products/services? How was their last experience with your company or organization? What could be done to improve the quality of your products and services? Who are your competitors and why? What a treasure trove of useful and valuable information! How can you get all of that vital data? Just ask for it!…
