customers

Keeping Customers on Your Mind

Customers need to be touched. They will come back to you if they are thinking about you. They are thinking about you if you are thinking about them! Here are a few ideas to keep your business on a solid foundation: Ask your existing clients what you are doing right…and what you can do better. The best way to get a new client is to impress an old one. There are a lot of ways to measure the happiness of your existing clients. A customer satisfaction survey is a simple way to find out how people are thinking and to…

survey

Which Survey Delivery Option Should You Choose?

There are all sorts of ways to solicit customer/prospect opinions, running the gamut from informal (a quick “how did we do?” call) to formal (a separately administered focus group). The type of survey we have been discussing lies somewhere in between. Starting with printed surveys (near and dear to my heart!), you can contract with a specialized marketing company to assist you in determining the questions and format of the survey, as well as the target audience, potential response rate, statistical significance, data collection and interpretation. This professional approach works well if you have a larger, more intensive survey and…

survey

What does the dog do now that he’s caught the car?

OK, so you’ve carefully and contemplatively written and sent out your survey, and have gotten an excellent return rate…good for you! NOW WHAT? Well, you’ve got a bunch of data that you need to mine for good, solid information. Some things you may be looking for include: What was your response rate? (how many of your clients/prospects took the time to complete and send back your survey?) If it seems low to you, perhaps you either didn’t survey the correct individuals, your survey was too long or not understandable, or you need to offer an enticement to encourage them to…