April 28, 2010 Trade Show Selling Strategies After attending the On Demand trade show in Philadelphia last week, I would like to share some smart exhibitor selling strategies. So, you’re an exhibitor, you’ve spent a lot of money on the trade show space, promotional items, booth, etc…how do you get attendees’ attention and turn them into serious prospects? A good start is to have a booth that stands out, with interesting give-a-ways to ensure you will attract visitors. Lindenmeyr Munroe Paper Company was one of the exhibitors with a visually appealing booth. In addition, they were encouraging visitors to compete in a game of Wii bowling to…
March 30, 2010 Can I Speak with a LIVE Person…PLEASE!?! Why are businesses using automated answering services during normal business hours, as a replacement to nice, friendly, helpful, AND LIVE, customer service representatives? Do business owners actually believe this is a good idea? An upgrade in customer service? I don’t know anyone who hasn’t felt utter frustration, at least once, after encountering an automated answering machine when calling to place an order or ask a question. The worst is the kind that is supposed to recognize your voice commands, but no matter how perfectly you enunciate, it can’t differentiate yes from no. When people call your business, they want to…
May 8, 2009 Manners Matter: Thank You for Reading and You’re Welcome for These Good Ideas Trying times often ferret out who’s got their manners screwed to them tightly, and who is just being buffeted by the winds of chance. Don’t let the recession sour your outlook so much so that your good manners slip. On the contrary, with some of your newly-found extra time, how about improving your manners… WRITE A THANK YOU NOTE! That’s right…a good, old-fashioned, hand-written thank you note. TO WHOM DO YOU WRITE IT? How about ANYONE! A new client, an old client, a special vendor, a prospect, a business associate, a boss, an employee, your mailman, your great aunt, whomever!…
