May 4, 2010 The United States Post Office…We Love to Hate Them, but…. …they sure do get the job done. The USPS delivers literally billions of pieces of mail and packages each and every year. How’s this for a statistic…the USPS actually successfully delivers 99% of its mail to the addressee on the letter or package. 99% is pretty impressive, and I am a person who really does not like the post office. When you are thinking about how you want to reach someone…a customer, a prospect, an associate, consider your options. A recent study by ReturnPath posits that only 19% of permission-based email actually even gets through spam filters and people hitting…
February 11, 2010 The Wild, Wacky World of…..PAPER! I won’t call this blog EVERYTHING YOU EVER WANTED TO KNOW ABOUT PAPER BUT WERE AFRAID TO ASK, because a humble blog is no place to discuss everything there is to know about paper. That would take a book. Or an encyclopedia. Paper is truly an interesting topic, and I might even be able to get a couple of blogs in about it without boring anyone into a coma. Let’s give it a try. Paper can be described by its characteristics. First, there is weight. This is usually expressed either as gsms (grams per square inch) or pounds. On any…
