The Wild, Wacky World of…..PAPER!

I won’t call this blog EVERYTHING YOU EVER WANTED TO KNOW ABOUT PAPER BUT WERE AFRAID TO ASK, because a humble blog is no place to discuss everything there is to know about paper. That would take a book. Or an encyclopedia.

Paper is truly an interesting topic, and I might even be able to get a couple of blogs in about it without boring anyone into a coma.

Let’s give it a try.

Paper can be described by its characteristics.

First, there is weight. This is usually expressed either as gsms (grams per square inch) or pounds. On any ream-wrapped paper, you will normally find both measurements.

Second, paper is described by its grade. Some different grades include bond, text, cover, coated, offset and label.

Third, white paper has a particular brightness, normally measured on a 100 scale, with the higher number meaning the paper is brighter (the more light it reflects).

Fourth, paper has a “grain,” or the direction which most of its fibers lie. You can test grain direction by folding…if you get a smooth fold, that is the direction of the grain.

Fifth, paper has an opacity level, or how much “show through” there is when printing on both sides of a sheet. Normally, the heavier the paper, the more opaque it is.

The type of paper you select for a job is really dependent on several factors. What is the purpose of the piece? (Will it mail, and thus need a specific weight demanded by the post office? Will it be handed out and thus subject to finger prints? Is there a required paper to use by your corporate marketing department? Is there a mandate to use recycled paper?) How long does it need to last? What is the budget for the piece? Will the piece fold, or have any other type of finishing? How large is the piece? How quickly is the piece needed?

Paper has a heart and soul, and it is always best to remember that when working with paper. At Curry, we have a saying:

BE ONE WITH THE PAPER.

If you respect the paper, it will do what you want (and you may get less paper cuts!).