paper

The Paper Chase

Have you ever walking into Home Depot or Sherwin Williams hoping to buy a can of paint to paint a room in your house? And stared unblinking and unbelieving at the approximately 10 million color choices you have available? Well, paper can be like that too. If you allow yourself to be overwhelmed by the number of selections, you may work yourself into a type of paralysis analysis where you may never make a decision. Sometimes it is better to let the experts help guide your choice. As discussed last week, it is best to let form follow function. Often,…

type of paper

The Wild, Wacky World of…..PAPER!

I won’t call this blog EVERYTHING YOU EVER WANTED TO KNOW ABOUT PAPER BUT WERE AFRAID TO ASK, because a humble blog is no place to discuss everything there is to know about paper. That would take a book. Or an encyclopedia. Paper is truly an interesting topic, and I might even be able to get a couple of blogs in about it without boring anyone into a coma. Let’s give it a try. Paper can be described by its characteristics. First, there is weight. This is usually expressed either as gsms (grams per square inch) or pounds. On any…

green

60% vs 18% or HOW GREEN IS YOUR COMPUTER?

How about starting your day today by questioning a previously held “sacred cow” about the environmental sustainability of printing vs. electronic media? Consider the following questions: Is reading emails a “greener” activity than reading printed paper? Is the computer industry “greener” than the paper industry? Are you helping the environment by getting your news from the internet rather than a daily printed newspaper? If you answered YES to any or all of these questions, guess what, YOU’RE WRONG! The ways in which printing and paper are better for the environment, leaving a substantially smaller carbon footprint, are too numerous to mention…