The Paper Chase

Have you ever walking into Home Depot or Sherwin Williams hoping to buy a can of paint to paint a room in your house?

And stared unblinking and unbelieving at the approximately 10 million color choices you have available?

Well, paper can be like that too.

If you allow yourself to be overwhelmed by the number of selections, you may work yourself into a type of paralysis analysis where you may never make a decision.

Sometimes it is better to let the experts help guide your choice.

As discussed last week, it is best to let form follow function. Often, by looking at what the purpose and use of the piece is, it will become self-evident to an expert which type of paper to use. There is room for creativity and self-expression without causing undue expense or production issues.

Most printing companies should have about a thousand different paper swatch and sample books from dozens of paper manufacturers and merchants. They can glean from your input which papers to direct you too, saving you time, money and aggravation. They can let you know which papers have less expensive substitutes, which papers are available without buying lots and lots from the mill as a special order, which papers will work best with the inks and processes chosen.

Don’t stress over the many, many paper choices…instead allow your trusted printer to help guide your choice. During difficult economic times, it is often possible to find great bargains on wonderful, top quality papers!

Paula Smith / Paula@curryprint.com / Office: 410.685.2679

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