Latest Blogs

projects
Phone not ringing as much as it used to? People kinda hangin’ around looking like they are at loose ends? What are you gonna do?   PUT ‘EM TO WORK!   During this perceived or real lull in your business, why not tackle some of those projects you never seemed to have time to get to before…remember, when you were meeting rush deadlines?!   If you don’t have one handy, make a list for you and your team of all of the things you could be doing if only you had the time (of course, in addition to servicing the
homework
Did you think your homework obligation was complete just because you aren’t in school anymore? WRONG! Now, more than ever, it is crucial for your continued success in ANY endeavor to DO YOUR HOMEWORK!   It doesn’t matter WHAT activity you are engaged in…business development, customer service, or simply just trying to keep your job. If you do your homework and go that extra mile, you will prevail! Heck, forget the extra mile anymore, an extra INCH will put you head and shoulders above the rest!   Although it seems oxymoronic (did I make that up?), in today’s tough economic
budget
Have you been ordered to cut your budget? Duh! Who hasn’t? Examining line item costs is always a good practice in any economy. But, when you get to your Marketing budget, BEWARE! Before you go slashing through that, remember the difference between trimming FAT and cutting into MUSCLE.   In a soft economy, your competitors are cutting back on their marketing, so NOW IS THE TIME TO BEEF UP YOUR MARKETING EFFORTS, NOT DECREASE THEM!   According to Forbes Magazine, “research shows that companies that consistently advertise even during recessions perform better in the long run.” In fact, “companies that