November 24, 2009 Which Survey Delivery Option Should You Choose? There are all sorts of ways to solicit customer/prospect opinions, running the gamut from informal (a quick “how did we do?” call) to formal (a separately administered focus group). The type of survey we have been discussing lies somewhere in between. Starting with printed surveys (near and dear to my heart!), you can contract with a specialized marketing company to assist you in determining the questions and format of the survey, as well as the target audience, potential response rate, statistical significance, data collection and interpretation. This professional approach works well if you have a larger, more intensive survey and…
November 6, 2009 And the survey says…take a survey! How great would it be to have information such as: How your clients like your products/services? Would they recommend you to a friend? What other products or services that you offer are they interested in hearing about? How much money they plan to spend next year on your products/services? How was their last experience with your company or organization? What could be done to improve the quality of your products and services? Who are your competitors and why? What a treasure trove of useful and valuable information! How can you get all of that vital data? Just ask for it!…
July 29, 2009 A BLOG…ABOUT BLOGGING! Much like Cosmo Kramer’s Coffee Table book about coffee tables, today, I’d like to toss out the idea of writing a blog to help your business during the recession. Why write a blog? How about to get your company’s website higher on search engine lists? Search engines like Google and Yahoo really like “changing” websites vs. “static” websites, and by writing a periodic blog and linking it to your website, you may be able to improve your company’s standing in search results. Maybe you have something helpful or interesting to relate to your “constituency” (ie, your clients, your business associates,…
