September 24, 2010 Keeping Customers on Your Mind Customers need to be touched. They will come back to you if they are thinking about you. They are thinking about you if you are thinking about them! Here are a few ideas to keep your business on a solid foundation: Ask your existing clients what you are doing right…and what you can do better. The best way to get a new client is to impress an old one. There are a lot of ways to measure the happiness of your existing clients. A customer satisfaction survey is a simple way to find out how people are thinking and to…
December 8, 2009 Give the Gift that Keeps on Giving… REFERRALS! Whether you are giving them or getting them, referrals rock! When you give them, of course giving wisely only to those worthy few who truly deserve them, your stock rises with both the person you are referring and the person you are referring to. How does this happen? If you are referring someone deserving, they will be very grateful and will most likely either continue doing a great job for you, do an even BETTER job for you, or even refer YOU to someone. When you refer someone deserving, the person you are referring them to will be very grateful…
December 1, 2009 Direct Mail…Direct to Your Bottom Line Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…
