February 11, 2010 The Wild, Wacky World of…..PAPER! I won’t call this blog EVERYTHING YOU EVER WANTED TO KNOW ABOUT PAPER BUT WERE AFRAID TO ASK, because a humble blog is no place to discuss everything there is to know about paper. That would take a book. Or an encyclopedia. Paper is truly an interesting topic, and I might even be able to get a couple of blogs in about it without boring anyone into a coma. Let’s give it a try. Paper can be described by its characteristics. First, there is weight. This is usually expressed either as gsms (grams per square inch) or pounds. On any…
December 1, 2009 Direct Mail…Direct to Your Bottom Line Are you interested in a cost-effective way to reach your prospective clients? …one that proves its value time and again, year after year, generation after generation? …a program that can boast top percentages of not only people looking, but actually buying what you are selling? …the answer is…DIRECT MAIL! The latest studies show that direct mail influences more purchasing decisions than other channels, including television, email, and all forms of social media. Direct mail can be personalized to pack even more punch, raising the response numbers even higher. You probably have enough data on your own customers, products and services…
November 24, 2009 Which Survey Delivery Option Should You Choose? There are all sorts of ways to solicit customer/prospect opinions, running the gamut from informal (a quick “how did we do?” call) to formal (a separately administered focus group). The type of survey we have been discussing lies somewhere in between. Starting with printed surveys (near and dear to my heart!), you can contract with a specialized marketing company to assist you in determining the questions and format of the survey, as well as the target audience, potential response rate, statistical significance, data collection and interpretation. This professional approach works well if you have a larger, more intensive survey and…
