How Do You Love Your Clients?

Do you put yourself in your clients’ shoes? Are you empathetic? Can you feel their stress, pain and worry?

8-clients-shoesHow else will you be able to help them if you don’t become them? At least for a while…

The best way to do this is to always be asking questions, and then listening to the answers. Clients don’t always want to tell you the truth or the whole truth. It is our job as interested problem solvers to get at the truth in order to provide the best help possible.

Be caring and concerned. Be tender if you can. I know we are all busy, but take a deep breath and try to relieve your stressed client or prospect from the burdens he or she is bearing.

Always improve, look for new ways to be better, faster, smarter and more reliable. And TELL your client about it! How will they know otherwise?

Listen to what Dave Matthews has to say about this:

If you are tired I’ll bear your burden 
If you are dreaming I will not disturb you 
Whatever your heart desires love love 
I’ll clear the way for you 
Come winter I will build you a fire 
From the bones of who I used to be 
Before you came and washed the weary away 
Before you came here for me 

Without our clients, we are washed away. We should let them energize us, empower us to be the best providers we can be. There is nothing wrong with establishing a caring relationship with our clients and other constituencies in our working lives.

About the author

I am a third generation printer, and a second generation owner of Curry Printing. Ink (pms 185!) must run through my veins! As a "working owner," I am at Curry every day, working in and on my business. The old adage is true...if you love what you do, you'll never work a day in your life!

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